NFtechby Naël Fridhi
Core Business Essentials
Module 3

Financial Accounting

The language a business uses to describe itself.

Every transaction a business makes lands in one equation that is never allowed to break. This module follows a single sale from the moment it is recorded, through debits and credits, T-accounts and a trial balance, out into the three financial statements — and then turns those statements back into judgements about performance and future value.

The question a manager brings to it: What happened to the money — and what is it worth?

What it lets you do

  • Post any transaction to the accounting equation and keep it balanced
  • Tell accruals from deferrals, and cash accounting from accrual accounting
  • Read a balance sheet, income statement and cash flow statement as one connected story
  • Decompose ROE with DuPont, and value a project with NPV, IRR and payback

The foundation

The accounting equation

Assets = Liabilities + Owners’ equity. On the left, the resources the business controls. On the right, where they came from — what it borrowed, and what its owners put in or left in. The two sides describe the same pile of value from opposite directions, which is why the equation can never break.

Every transaction — taking a loan, buying inventory, performing a service, ordering stationery — lands somewhere in that equation and moves it without unbalancing it.

Post a transaction, watch the equation hold

Assets = Liabilities + Owners' equity. Step through one company's first month and try to break it.

2 of 11 posted
  • Assets
  • Liabilities
  • Owners' equity

Take a $25,000 bank loan

The business now controls more cash, and owes it to someone. Assets up, liabilities up — equity untouched.

AccountDebitCredit
Cash$25,000
Bank loan$25,000

Assets

$85,000

Liabilities

$25,000

Owners' equity

$60,000

Debits = credits

Balanced

$85,000 each side

Two of these move only one side of the equation. Buying equipment for cash turns one asset into another and leaves the total flat; paying a supplier shrinks an asset and a liability together. Neither is revenue, neither is an expense, and both are completely invisible on the income statement.

Show the numbers
The trial balance after the transactions posted so far.
AccountTypeDebitCredit
Cashasset$85,000
Bank loanliability$25,000
Common stockequity$60,000
Total$85,000$85,000
Assets
Resources owned or controlled by the business that will produce benefits in future. Cash, equipment, inventory, and money customers owe you.
Liabilities
Obligations to pay a third party for resources they provided. Accounts payable, loans, and cash taken for work not yet done.
Owners' equity
What the owners contributed, plus the profits the business has generated and kept.
Revenue and expenses
Revenue is what the business receives for providing goods or services; expenses are the costs of providing them. Both flow through to equity via retained earnings.

The rules of the road

Principles and rules

Accounting standards exist so that two companies describing themselves are describing themselves the same way. FASB writes US GAAP; the IASB writes IFRS, which most of the rest of the world uses. Underneath the standards sit a handful of principles that do most of the work.

Conservatism
Anticipate and record future losses; do not anticipate future gains. The asymmetry is deliberate.
Relevance vs reliability
Relevant information is capable of changing a reader's decision. Reliable information is valid, verifiable and unbiased. The two pull against each other more often than you would expect.
Historical cost
Transactions are recorded at the price that actually existed at the time. Certain assets are now allowed to be carried at mark-to-market instead.
Consistency
Use the same methods from one period to the next, so a change in the numbers means a change in the business rather than a change in the bookkeeping. Change them only for a sound reason.
Materiality
Trivial matters need not be reported in detail. Small expenses can be combined, or ignored entirely, when no reader's decision turns on them.
The entity concept
The business is separate from its owner. The owner's personal car is not a company asset, however convenient that would be.
Money measurement
Only what can be measured in monetary terms gets recorded. Which is why the most valuable thing about many companies — their people — appears nowhere on the balance sheet.
Going concern
Assume the business will keep operating: assets stay in the use they were acquired for, and liabilities will be settled in the normal course.

The mechanics

Debits, credits and the trial balance

Debits go on the left, credits on the right. They do not mean good and bad — they mean increase or decrease depending on which kind of account you are touching. Assets and expenses rise with a debit and fall with a credit; liabilities, equity and revenue do the reverse.

Every entry has at least two lines, and total debits must equal total credits. That constraint is what keeps the accounting equation in balance automatically, rather than by anyone checking.

Timing is everything

Cash vs accrual

Cash accounting records things when money moves. Accrual accounting records them in the period they relate to, whatever the bank is doing — revenue when it is earned, expenses when they are incurred. Nearly every company of any size uses accrual, and GAAP requires it.

One job, two sets of books

The same five events, recorded two ways. Accrual puts revenue and its costs in the period the work happened; cash accounting follows the bank statement.

December profit

$11,000

the month the work was done

Months showing any result

1

Dec

Months with a distorted result

0

revenue sits with its costs

Total profit, six months

$11,000

identical either way — only the timing differs

  • Revenue recognised
  • Expense recognised

Oct

nothing

Nov

nothing

Dec

+$18,000

$7,000

Jan

nothing

Feb

nothing

Mar

nothing

  1. OctSign the contract. A performance obligation exists, but nothing has been delivered and no money has moved.
  2. NovCustomer pays $18,000 up front. Cash arrives before the work. Under accrual this is deferred revenue — a liability, not revenue.
  3. DecDo the work. The obligation is satisfied in December, so accrual accounting recognises the revenue here.Revenue recorded in Dec
  4. JanReceive a $7,000 supplier invoice for that job. The cost belongs with the sale it produced, so accrual accounting accrues it back into December.Expense matched into Dec
  5. FebPay the supplier. Cash accounting only notices the cost now, two months after the revenue it paid for.

Everything lands in December, because that is when the work was done. Revenue is recognised when it is earned and the matching principle drags the related cost back to sit beside it — which is the only way December's profit means anything.

Show the numbers
Accrual basis.
MonthRevenueExpenseProfit
Oct
Nov
Dec$18,000$7,000$11,000
Jan
Feb
Mar
The realization principle
Recognise revenue when it is realizable and the service has actually been performed — not when the contract is signed and not when the cash lands.
The matching principle
Revenue and the expenses that produced it belong in the same period. Without it, a period's profit is an accident of invoice timing.
Why accrual wins
A more accurate picture of performance, comparability with other companies' statements, better-informed decisions for management and investors, and a base you can actually forecast from.
Revenue recognition, in five steps
Identify the contract; identify the performance obligations in it; determine the transaction price; allocate that price across the obligations; recognise revenue as each obligation is satisfied.

The output

The financial statements

The balance sheet is a snapshot: everything the business owns and owes as of one specific date. The income statement is a film: all the revenue and expense activity over a period. The difference between them is the difference between real accounts, which carry a cumulative balance, and nominal accounts, which report one period and then reset to zero.

Under US GAAP the balance sheet runs current assets, non-current assets, current liabilities, non-current liabilities, equity — most liquid first within each group. IFRS generally reverses it, least liquid first, and puts equity before liabilities.

Which statement does it land on?

Real accounts carry a running balance and end up on the balance sheet. Nominal accounts report one period's activity, close to retained earnings, and start again at zero.

Sorted

0 of 13

Gross profit

sales − cost of goods sold

Operating income

gross profit − operating expenses

Still to place

13

pick a statement for each

The trial balance — send each account to a statement

  • Cash $53,000
  • Accounts receivable $21,000
  • Inventory $3,000
  • Prepaid rent $5,500
  • Equipment $18,000
  • Accumulated depreciation −$300
  • Deferred revenue $4,000
  • Bank loan $25,000
  • Common stock $60,000
  • Sales revenue $21,000
  • Cost of goods sold $9,000
  • Rent expense $500
  • Depreciation expense $300

Balance sheet

Nothing placed here yet.

Income statement

Nothing placed here yet.

Show the numbers
AccountStatementSectionAmount
CashBalance sheetCurrent assets$53,000
Accounts receivableBalance sheetCurrent assets$21,000
InventoryBalance sheetCurrent assets$3,000
Prepaid rentBalance sheetCurrent assets$5,500
EquipmentBalance sheetNon-current assets$18,000
Accumulated depreciationBalance sheetNon-current assets−$300
Deferred revenueBalance sheetCurrent liabilities$4,000
Bank loanBalance sheetNon-current liabilities$25,000
Common stockBalance sheetEquity$60,000
Sales revenueIncome statementRevenue$21,000
Cost of goods soldIncome statementCost of sales$9,000
Rent expenseIncome statementOperating expenses$500
Depreciation expenseIncome statementOperating expenses$300

The entries nobody invoices you for

Adjusting entries

An explicit transaction has a cash movement, a piece of paper, and a moment that obviously triggers an entry. An implicit one has none of those — no resources move, no invoice arrives, and the only thing that happened is that time passed. Those need judgement about when to record and how much.

Expensing a prepaid asset
A year of rent paid up front is an asset. Each month that passes, some of it is consumed and has to be moved to expense.
Recognising deferred revenue
Cash taken for a year's magazine subscription is a liability. Each month's magazine reduces the liability and earns some of the revenue.
Accruing unrecorded expenses
Property tax, interest, inventory shrinkage — costs incurred during the period that no document prompted you to record. They get accrued at the close.
Accruing unrecorded revenue
Consulting delivered in December and billed in January. The service was performed, the client will be billed, so the revenue belongs to December.
Accruals vs deferrals
Accrual: cash changes hands after the revenue or expense is recognised. Deferral: cash changes hands before it. That one sentence distinguishes them.
Depreciation expense vs accumulated depreciation
Depreciation expense is nominal — this period's charge, reset every period. Accumulated depreciation is real: a contra-asset holding the cumulative total, which rises with a credit and always carries a credit balance.
Product costs vs period costs
Product costs — raw materials, direct labour, overhead, packaging — attach to the goods and become cost of goods sold when those goods sell. Period costs — sales salaries, office rent, general admin — belong to the period they occur in.
Deferred tax
A deferred tax liability arises when taxable income is below income before taxes on a temporary timing difference; a deferred tax asset when it is above. Taxes payable is what is actually due now; tax expense is what relates to this year's pre-tax income.

The third statement

Reading cash flows

Profit is an opinion built from judgements about timing; cash is a fact. The statement of cash flows splits every movement into operating, investing and financing — and the pattern of those three signs tells you more about a company’s situation than most of the individual numbers.

Converting net income to operating cash flow under the indirect method comes down to four rules: an increase in an operating current asset is subtracted, a decrease is added; an increase in an operating current liability is added, a decrease is subtracted.

Three signs tell you what kind of company you are looking at

Operating, investing, financing. The pattern of pluses and minuses is often more informative than any single number on the statement.

Startup

Buying inventory, equipment and buildings while still chasing the first customers. Years can pass in this phase.

Operating
Often negative, especially when you pay suppliers faster than customers pay you. A business can show positive net income and still bleed operating cash.
Investing
Negative: you are buying equipment and buildings, and have nothing old to dispose of yet.
Financing
Strongly positive, and usually equity rather than debt — banks find startups too risky to lend to.

Read it backwards

A company reports operating +, investing , financing . Which stage is it in?

Show the numbers
StageOperatingInvestingFinancing
Startup+
Profitable and growing+±
Mature and steady+
In decline+±

Turning statements into judgements

Analysing performance

Return on equity is net income divided by owners’ equity, and on its own it tells you almost nothing about how a business works. The DuPont framework breaks it into three factors that do.

Where a return on equity actually comes from

The DuPont framework splits return on equity into profitability, efficiency and leverage — so you can see which of the three is actually doing the work.

2.2%
3.10×
2.60×

Return on equity

17.7%

margin × turnover × leverage

Return on assets

6.8%

before leverage gets involved

Leverage's contribution

10.9 pts

borrowed, not earned

Per $100 of equity

$18

of net income a year

Profit margin

2.2%

Net income ÷ Sales

How much of each dollar of sales survives to the bottom line?

Asset turnover

3.10×

Sales ÷ Average assets

How hard is every dollar of assets working?

Leverage

2.60×

Average assets ÷ Average equity

How much of those assets was bought with other people's money?

Earned or borrowed? Four businesses compared

  • Earned on assets
  • Added by leverage

Almost no margin on anything, but the shelves turn over three times a year. Volume, not price, is the whole model.

Two companies can report the same ROE and be nothing alike. Flipping between the presets is the point of the framework: the headline number hides which lever produced it, and leverage in particular flatters the return without improving the business one bit.

Show the numbers
BusinessProfit marginAsset turnoverLeverageROE
Supermarket2.2%3.10×2.60×17.7%
Luxury brand21.0%0.70×1.50×22.0%
Retail bank24.0%0.05×11.00×13.2%
Software company18.0%0.80×1.90×27.4%
Gross profit margin
Gross profit ÷ sales. What survives after the direct cost of what you sold.
Inventory turnover
Cost of goods sold ÷ average inventory. Higher means leaner inventory management — as long as you are not running out on customers.
Cash conversion cycle
Days inventory + average collection period − days payable outstanding. How long your cash is tied up between paying suppliers and being paid by customers.
Leverage
Average total assets ÷ average total equity. It multiplies returns in both directions, which is the part that gets forgotten in good years.

Looking forward

Accounting for the future

Forecasting is accounting pointed the other way. Pro-forma statements are the standard output, usually built with the percent of sales method: project sales, then find which line items track them. Cost of goods sold usually does. Property, plant and equipment usually does not — for that you read the notes about planned capital expenditure. Income tax expense is generally estimated as a percentage of income before taxes.

Free cash flow then tells you how much actual cash the business generates for investors or new projects. And because a dollar today is worth more than a dollar next year, comparing projects honestly means discounting everything back to the present.

What a project is worth today

A dollar next year is worth less than a dollar now, so every future flow gets discounted back before you add them up. That single number is the net present value.

$240k
$70k
+12%
10%

what the money could earn elsewhere, adjusted for risk

Net present value

$89k

worth doing at this rate

Internal rate of return

22.6%

the rate that makes NPV zero

Payback period

3.0 yrs

ignores the time value of money

Undiscounted total

$204k

what it looks like before discounting

  • Cash flow as it happens
  • Discounted to today at 10%

Only relevant cash flows count

Anything already paid for, that the project will use at no extra cost, stays out — it is sunk. So does any cost you will incur whether or not the project goes ahead. Both are real money, and neither changes because of this decision.

IRR and payback are the companions

IRR is useful when nobody can agree on a discount rate, since it reports a percentage instead of demanding one. Payback answers a narrower question — how fast do I get my money back — and ignores both the time value of money and everything that happens afterwards.

Show the numbers
YearCash flowDiscounted at 10%Cumulative (undiscounted)
0 (today)−$240k−$240k−$240k
1$70k$64k−$170k
2$78k$64k−$92k
3$88k$66k−$4k
4$98k$67k$94k
5$110k$68k$204k
Net working capital
Current assets excluding cash, minus current liabilities. Growth consumes it, which is how a profitable company runs out of money.
The discount rate
The rate otherwise available in the market, or the one that best captures the risk of this particular project. It is the single most arguable input in the model.
Terminal value
When cash flows are assumed to continue indefinitely rather than stop, a terminal value stands in for everything beyond the forecast horizon.
Sensitivity analysis
The valuation moves when the assumptions move. Showing how much is part of the analysis, not an optional extra.
Lease accounting
Lessees recognise a right-of-use asset and a lease liability for any lease longer than twelve months. US GAAP splits long-term leases into operating and finance; IFRS treats them all as finance leases.

Forecasting the liabilities side has its own quirk: interest expense and borrowings are linked, so a company that needs more funding pays more interest, which changes how much funding it needs. It takes some trial and error, and in many models one account — borrowings, cash, or equity — ends up as the plug that makes the balance sheet balance.

Recap

The module in ten lines

Everything above, compressed to the sentences worth carrying around.

Assets = Liabilities + Owners' equity
Two descriptions of the same value. Every transaction moves it without breaking it.
Debits left, credits right
Not good and bad. Assets and expenses up with a debit; liabilities, equity and revenue up with a credit.
Accrual beats cash because timing matters
Revenue when earned, expenses when incurred — and the matching principle keeps them in the same period.
Real accounts persist, nominal accounts reset
That is the whole difference between the balance sheet and the income statement.
A balance sheet is a date; an income statement is a period
A snapshot and a film. Ask which one you are being shown.
Adjusting entries are where judgement lives
No invoice, no cash, only time passing — accruals and deferrals both need someone to decide.
The three cash-flow signs identify the stage
Operating, investing, financing. The pattern says startup, growing, mature or declining.
DuPont says which lever produced the return
Margin, turnover, leverage. The same ROE can come from three very different businesses.
Discount everything before you compare it
NPV nets present values; IRR reports the rate that zeroes it; payback ignores both and answers a narrower question.
Only relevant cash flows belong in a decision
Sunk costs and costs you would incur anyway stay out, however painful they were.