Financial Accounting
The language a business uses to describe itself.
Every transaction a business makes lands in one equation that is never allowed to break. This module follows a single sale from the moment it is recorded, through debits and credits, T-accounts and a trial balance, out into the three financial statements — and then turns those statements back into judgements about performance and future value.
The question a manager brings to it: What happened to the money — and what is it worth?
What it lets you do
- Post any transaction to the accounting equation and keep it balanced
- Tell accruals from deferrals, and cash accounting from accrual accounting
- Read a balance sheet, income statement and cash flow statement as one connected story
- Decompose ROE with DuPont, and value a project with NPV, IRR and payback
The foundation
The accounting equation
Assets = Liabilities + Owners’ equity. On the left, the resources the business controls. On the right, where they came from — what it borrowed, and what its owners put in or left in. The two sides describe the same pile of value from opposite directions, which is why the equation can never break.
Every transaction — taking a loan, buying inventory, performing a service, ordering stationery — lands somewhere in that equation and moves it without unbalancing it.
Post a transaction, watch the equation hold
Assets = Liabilities + Owners' equity. Step through one company's first month and try to break it.
- Assets
- Liabilities
- Owners' equity
Take a $25,000 bank loan
The business now controls more cash, and owes it to someone. Assets up, liabilities up — equity untouched.
| Account | Debit | Credit |
|---|---|---|
| Cash | $25,000 | |
| Bank loan | $25,000 |
Assets
$85,000
Liabilities
$25,000
Owners' equity
$60,000
Debits = credits
Balanced
$85,000 each side
Two of these move only one side of the equation. Buying equipment for cash turns one asset into another and leaves the total flat; paying a supplier shrinks an asset and a liability together. Neither is revenue, neither is an expense, and both are completely invisible on the income statement.
Show the numbers
| Account | Type | Debit | Credit |
|---|---|---|---|
| Cash | asset | $85,000 | |
| Bank loan | liability | $25,000 | |
| Common stock | equity | $60,000 | |
| Total | $85,000 | $85,000 |
- Assets
- Resources owned or controlled by the business that will produce benefits in future. Cash, equipment, inventory, and money customers owe you.
- Liabilities
- Obligations to pay a third party for resources they provided. Accounts payable, loans, and cash taken for work not yet done.
- Owners' equity
- What the owners contributed, plus the profits the business has generated and kept.
- Revenue and expenses
- Revenue is what the business receives for providing goods or services; expenses are the costs of providing them. Both flow through to equity via retained earnings.
The rules of the road
Principles and rules
Accounting standards exist so that two companies describing themselves are describing themselves the same way. FASB writes US GAAP; the IASB writes IFRS, which most of the rest of the world uses. Underneath the standards sit a handful of principles that do most of the work.
- Conservatism
- Anticipate and record future losses; do not anticipate future gains. The asymmetry is deliberate.
- Relevance vs reliability
- Relevant information is capable of changing a reader's decision. Reliable information is valid, verifiable and unbiased. The two pull against each other more often than you would expect.
- Historical cost
- Transactions are recorded at the price that actually existed at the time. Certain assets are now allowed to be carried at mark-to-market instead.
- Consistency
- Use the same methods from one period to the next, so a change in the numbers means a change in the business rather than a change in the bookkeeping. Change them only for a sound reason.
- Materiality
- Trivial matters need not be reported in detail. Small expenses can be combined, or ignored entirely, when no reader's decision turns on them.
- The entity concept
- The business is separate from its owner. The owner's personal car is not a company asset, however convenient that would be.
- Money measurement
- Only what can be measured in monetary terms gets recorded. Which is why the most valuable thing about many companies — their people — appears nowhere on the balance sheet.
- Going concern
- Assume the business will keep operating: assets stay in the use they were acquired for, and liabilities will be settled in the normal course.
The mechanics
Debits, credits and the trial balance
Debits go on the left, credits on the right. They do not mean good and bad — they mean increase or decrease depending on which kind of account you are touching. Assets and expenses rise with a debit and fall with a credit; liabilities, equity and revenue do the reverse.
Every entry has at least two lines, and total debits must equal total credits. That constraint is what keeps the accounting equation in balance automatically, rather than by anyone checking.
Timing is everything
Cash vs accrual
Cash accounting records things when money moves. Accrual accounting records them in the period they relate to, whatever the bank is doing — revenue when it is earned, expenses when they are incurred. Nearly every company of any size uses accrual, and GAAP requires it.
One job, two sets of books
The same five events, recorded two ways. Accrual puts revenue and its costs in the period the work happened; cash accounting follows the bank statement.
December profit
$11,000
the month the work was done
Months showing any result
1
Dec
Months with a distorted result
0
revenue sits with its costs
Total profit, six months
$11,000
identical either way — only the timing differs
- Revenue recognised
- Expense recognised
Oct
nothing
Nov
nothing
Dec
+$18,000
−$7,000
Jan
nothing
Feb
nothing
Mar
nothing
- OctSign the contract. A performance obligation exists, but nothing has been delivered and no money has moved.
- NovCustomer pays $18,000 up front. Cash arrives before the work. Under accrual this is deferred revenue — a liability, not revenue.
- DecDo the work. The obligation is satisfied in December, so accrual accounting recognises the revenue here.→ Revenue recorded in Dec
- JanReceive a $7,000 supplier invoice for that job. The cost belongs with the sale it produced, so accrual accounting accrues it back into December.→ Expense matched into Dec
- FebPay the supplier. Cash accounting only notices the cost now, two months after the revenue it paid for.
Everything lands in December, because that is when the work was done. Revenue is recognised when it is earned and the matching principle drags the related cost back to sit beside it — which is the only way December's profit means anything.
Show the numbers
| Month | Revenue | Expense | Profit |
|---|---|---|---|
| Oct | — | — | — |
| Nov | — | — | — |
| Dec | $18,000 | $7,000 | $11,000 |
| Jan | — | — | — |
| Feb | — | — | — |
| Mar | — | — | — |
- The realization principle
- Recognise revenue when it is realizable and the service has actually been performed — not when the contract is signed and not when the cash lands.
- The matching principle
- Revenue and the expenses that produced it belong in the same period. Without it, a period's profit is an accident of invoice timing.
- Why accrual wins
- A more accurate picture of performance, comparability with other companies' statements, better-informed decisions for management and investors, and a base you can actually forecast from.
- Revenue recognition, in five steps
- Identify the contract; identify the performance obligations in it; determine the transaction price; allocate that price across the obligations; recognise revenue as each obligation is satisfied.
The output
The financial statements
The balance sheet is a snapshot: everything the business owns and owes as of one specific date. The income statement is a film: all the revenue and expense activity over a period. The difference between them is the difference between real accounts, which carry a cumulative balance, and nominal accounts, which report one period and then reset to zero.
Under US GAAP the balance sheet runs current assets, non-current assets, current liabilities, non-current liabilities, equity — most liquid first within each group. IFRS generally reverses it, least liquid first, and puts equity before liabilities.
Which statement does it land on?
Real accounts carry a running balance and end up on the balance sheet. Nominal accounts report one period's activity, close to retained earnings, and start again at zero.
Sorted
0 of 13
Gross profit
—
sales − cost of goods sold
Operating income
—
gross profit − operating expenses
Still to place
13
pick a statement for each
The trial balance — send each account to a statement
- Cash $53,000
- Accounts receivable $21,000
- Inventory $3,000
- Prepaid rent $5,500
- Equipment $18,000
- Accumulated depreciation −$300
- Deferred revenue $4,000
- Bank loan $25,000
- Common stock $60,000
- Sales revenue $21,000
- Cost of goods sold $9,000
- Rent expense $500
- Depreciation expense $300
Balance sheet
Nothing placed here yet.
Income statement
Nothing placed here yet.
Show the numbers
| Account | Statement | Section | Amount |
|---|---|---|---|
| Cash | Balance sheet | Current assets | $53,000 |
| Accounts receivable | Balance sheet | Current assets | $21,000 |
| Inventory | Balance sheet | Current assets | $3,000 |
| Prepaid rent | Balance sheet | Current assets | $5,500 |
| Equipment | Balance sheet | Non-current assets | $18,000 |
| Accumulated depreciation | Balance sheet | Non-current assets | −$300 |
| Deferred revenue | Balance sheet | Current liabilities | $4,000 |
| Bank loan | Balance sheet | Non-current liabilities | $25,000 |
| Common stock | Balance sheet | Equity | $60,000 |
| Sales revenue | Income statement | Revenue | $21,000 |
| Cost of goods sold | Income statement | Cost of sales | $9,000 |
| Rent expense | Income statement | Operating expenses | $500 |
| Depreciation expense | Income statement | Operating expenses | $300 |
The entries nobody invoices you for
Adjusting entries
An explicit transaction has a cash movement, a piece of paper, and a moment that obviously triggers an entry. An implicit one has none of those — no resources move, no invoice arrives, and the only thing that happened is that time passed. Those need judgement about when to record and how much.
- Expensing a prepaid asset
- A year of rent paid up front is an asset. Each month that passes, some of it is consumed and has to be moved to expense.
- Recognising deferred revenue
- Cash taken for a year's magazine subscription is a liability. Each month's magazine reduces the liability and earns some of the revenue.
- Accruing unrecorded expenses
- Property tax, interest, inventory shrinkage — costs incurred during the period that no document prompted you to record. They get accrued at the close.
- Accruing unrecorded revenue
- Consulting delivered in December and billed in January. The service was performed, the client will be billed, so the revenue belongs to December.
- Accruals vs deferrals
- Accrual: cash changes hands after the revenue or expense is recognised. Deferral: cash changes hands before it. That one sentence distinguishes them.
- Depreciation expense vs accumulated depreciation
- Depreciation expense is nominal — this period's charge, reset every period. Accumulated depreciation is real: a contra-asset holding the cumulative total, which rises with a credit and always carries a credit balance.
- Product costs vs period costs
- Product costs — raw materials, direct labour, overhead, packaging — attach to the goods and become cost of goods sold when those goods sell. Period costs — sales salaries, office rent, general admin — belong to the period they occur in.
- Deferred tax
- A deferred tax liability arises when taxable income is below income before taxes on a temporary timing difference; a deferred tax asset when it is above. Taxes payable is what is actually due now; tax expense is what relates to this year's pre-tax income.
The third statement
Reading cash flows
Profit is an opinion built from judgements about timing; cash is a fact. The statement of cash flows splits every movement into operating, investing and financing — and the pattern of those three signs tells you more about a company’s situation than most of the individual numbers.
Converting net income to operating cash flow under the indirect method comes down to four rules: an increase in an operating current asset is subtracted, a decrease is added; an increase in an operating current liability is added, a decrease is subtracted.
Three signs tell you what kind of company you are looking at
Operating, investing, financing. The pattern of pluses and minuses is often more informative than any single number on the statement.
Startup
Buying inventory, equipment and buildings while still chasing the first customers. Years can pass in this phase.
- Operating
- Often negative, especially when you pay suppliers faster than customers pay you. A business can show positive net income and still bleed operating cash.
- Investing
- Negative: you are buying equipment and buildings, and have nothing old to dispose of yet.
- Financing
- Strongly positive, and usually equity rather than debt — banks find startups too risky to lend to.
Read it backwards
A company reports operating +, investing −, financing −. Which stage is it in?
Show the numbers
| Stage | Operating | Investing | Financing |
|---|---|---|---|
| Startup | − | − | + |
| Profitable and growing | + | − | ± |
| Mature and steady | + | − | − |
| In decline | − | + | ± |
Turning statements into judgements
Analysing performance
Return on equity is net income divided by owners’ equity, and on its own it tells you almost nothing about how a business works. The DuPont framework breaks it into three factors that do.
Where a return on equity actually comes from
The DuPont framework splits return on equity into profitability, efficiency and leverage — so you can see which of the three is actually doing the work.
Return on equity
17.7%
margin × turnover × leverage
Return on assets
6.8%
before leverage gets involved
Leverage's contribution
10.9 pts
borrowed, not earned
Per $100 of equity
$18
of net income a year
Profit margin
2.2%
Net income ÷ Sales
How much of each dollar of sales survives to the bottom line?
Asset turnover
3.10×
Sales ÷ Average assets
How hard is every dollar of assets working?
Leverage
2.60×
Average assets ÷ Average equity
How much of those assets was bought with other people's money?
Earned or borrowed? Four businesses compared
- Earned on assets
- Added by leverage
Almost no margin on anything, but the shelves turn over three times a year. Volume, not price, is the whole model.
Two companies can report the same ROE and be nothing alike. Flipping between the presets is the point of the framework: the headline number hides which lever produced it, and leverage in particular flatters the return without improving the business one bit.
Show the numbers
| Business | Profit margin | Asset turnover | Leverage | ROE |
|---|---|---|---|---|
| Supermarket | 2.2% | 3.10× | 2.60× | 17.7% |
| Luxury brand | 21.0% | 0.70× | 1.50× | 22.0% |
| Retail bank | 24.0% | 0.05× | 11.00× | 13.2% |
| Software company | 18.0% | 0.80× | 1.90× | 27.4% |
- Gross profit margin
- Gross profit ÷ sales. What survives after the direct cost of what you sold.
- Inventory turnover
- Cost of goods sold ÷ average inventory. Higher means leaner inventory management — as long as you are not running out on customers.
- Cash conversion cycle
- Days inventory + average collection period − days payable outstanding. How long your cash is tied up between paying suppliers and being paid by customers.
- Leverage
- Average total assets ÷ average total equity. It multiplies returns in both directions, which is the part that gets forgotten in good years.
Looking forward
Accounting for the future
Forecasting is accounting pointed the other way. Pro-forma statements are the standard output, usually built with the percent of sales method: project sales, then find which line items track them. Cost of goods sold usually does. Property, plant and equipment usually does not — for that you read the notes about planned capital expenditure. Income tax expense is generally estimated as a percentage of income before taxes.
Free cash flow then tells you how much actual cash the business generates for investors or new projects. And because a dollar today is worth more than a dollar next year, comparing projects honestly means discounting everything back to the present.
What a project is worth today
A dollar next year is worth less than a dollar now, so every future flow gets discounted back before you add them up. That single number is the net present value.
what the money could earn elsewhere, adjusted for risk
Net present value
$89k
worth doing at this rate
Internal rate of return
22.6%
the rate that makes NPV zero
Payback period
3.0 yrs
ignores the time value of money
Undiscounted total
$204k
what it looks like before discounting
- Cash flow as it happens
- Discounted to today at 10%
Only relevant cash flows count
Anything already paid for, that the project will use at no extra cost, stays out — it is sunk. So does any cost you will incur whether or not the project goes ahead. Both are real money, and neither changes because of this decision.
IRR and payback are the companions
IRR is useful when nobody can agree on a discount rate, since it reports a percentage instead of demanding one. Payback answers a narrower question — how fast do I get my money back — and ignores both the time value of money and everything that happens afterwards.
Show the numbers
| Year | Cash flow | Discounted at 10% | Cumulative (undiscounted) |
|---|---|---|---|
| 0 (today) | −$240k | −$240k | −$240k |
| 1 | $70k | $64k | −$170k |
| 2 | $78k | $64k | −$92k |
| 3 | $88k | $66k | −$4k |
| 4 | $98k | $67k | $94k |
| 5 | $110k | $68k | $204k |
- Net working capital
- Current assets excluding cash, minus current liabilities. Growth consumes it, which is how a profitable company runs out of money.
- The discount rate
- The rate otherwise available in the market, or the one that best captures the risk of this particular project. It is the single most arguable input in the model.
- Terminal value
- When cash flows are assumed to continue indefinitely rather than stop, a terminal value stands in for everything beyond the forecast horizon.
- Sensitivity analysis
- The valuation moves when the assumptions move. Showing how much is part of the analysis, not an optional extra.
- Lease accounting
- Lessees recognise a right-of-use asset and a lease liability for any lease longer than twelve months. US GAAP splits long-term leases into operating and finance; IFRS treats them all as finance leases.
Forecasting the liabilities side has its own quirk: interest expense and borrowings are linked, so a company that needs more funding pays more interest, which changes how much funding it needs. It takes some trial and error, and in many models one account — borrowings, cash, or equity — ends up as the plug that makes the balance sheet balance.
Recap
The module in ten lines
Everything above, compressed to the sentences worth carrying around.
- Assets = Liabilities + Owners' equity
- Two descriptions of the same value. Every transaction moves it without breaking it.
- Debits left, credits right
- Not good and bad. Assets and expenses up with a debit; liabilities, equity and revenue up with a credit.
- Accrual beats cash because timing matters
- Revenue when earned, expenses when incurred — and the matching principle keeps them in the same period.
- Real accounts persist, nominal accounts reset
- That is the whole difference between the balance sheet and the income statement.
- A balance sheet is a date; an income statement is a period
- A snapshot and a film. Ask which one you are being shown.
- Adjusting entries are where judgement lives
- No invoice, no cash, only time passing — accruals and deferrals both need someone to decide.
- The three cash-flow signs identify the stage
- Operating, investing, financing. The pattern says startup, growing, mature or declining.
- DuPont says which lever produced the return
- Margin, turnover, leverage. The same ROE can come from three very different businesses.
- Discount everything before you compare it
- NPV nets present values; IRR reports the rate that zeroes it; payback ignores both and answers a narrower question.
- Only relevant cash flows belong in a decision
- Sunk costs and costs you would incur anyway stay out, however painful they were.