NFtechby Naël Fridhi
Thoughts onGenAI

SimplifyComplex

I break down AI, generative AI, and new tools into articles and videos you can actually use. No jargon left unexplained.

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AIGenAIFundamentals

AI Agents, Explained From Scratch (With Google's ADK)

A chatbot answers. An agent gets things done. A hands-on, jargon-free tour of how AI agents work, using Google's Agent Development Kit — every idea comes with something to click.

·8 min read
BusinessFinanceAnalytics

Your Return on Equity Is Hiding Something

Sales are fine and profit isn't. The DuPont framework splits one number into three, and the three tell you which lever is actually broken.

·5 min read
BusinessPricingEconomics

The Gym Membership Is the Product

Entry fee plus a price per use looks like a way to seem cheap. It's actually one of the most powerful pricing structures there is, and the reason is counter-intuitive.

·5 min read
BusinessFinanceFundamentals

Marginal Cost Is Not Variable Cost

They get used interchangeably and they answer different questions. One tells you what production costs; the other tells you whether to make one more.

·5 min read
BusinessAnalyticsStrategy

Stop Asking Customers What They Want

People are bad at describing their preferences and excellent at revealing them. Conjoint analysis is the technique that exploits the gap — and this post runs one on you.

·5 min read
BusinessAnalyticsStrategy

Why Did It Fail? Probably Not for Any of the Reasons You Listed

Bad strategy, poor execution, not enough money. Three plausible answers that are often all wrong, because the thing that actually caused it was never on the list.

·5 min read